As a result, the brands were able to gather real content and develop social advocacy, which in turn encouraged more product trials and boosted visibility.

The three product sampling campaigns resulted in 98, pieces of user-generated content UGC , 20, reviews, and 39 million impressions from , social posts, shares, likes, and comments from consumers.

According to Elizabeth Northrup, Associate Brand Manager for Kraft Dressings Vinaigrettes, Twisted Ranch and Bitten, these product sampling campaigns over-delivered on their targets, creating 2x the product reviews they expected, and earning media over 5x the program investment.

Glade wanted more people to try out its home air freshener. But as online shopping becomes more popular, fewer customers are visiting physical stores to get free samples or watch product demonstrations. To solve this problem, they enlisted the help of Walmart for a unique product sampling campaign.

Glade took the packing pillows used to protect products during home deliveries and filled them with their air freshener. So, as people unpacked their Walmart purchases and popped their pillows, the scent of Glade's spring fragrance wafted through the air.

They also printed a QR code on the packaging that people could scan to buy Glade's products directly. Ogilvy Chicago, the ad agency behind the campaign, claimed that Glade home fragrances had an 83 percent boost in sales on Walmart.

com thanks to this innovative product sampling idea. Beauty Insider, the wildly popular reward program from Sephora , includes product sampling as an integral part and major benefit of its strategy.

The cosmetics company is well-known for providing free product samples with each online order. There are a few reasons why this is a great tactic. First off, because shoppers believe they are receiving a special "freebie," it promotes online purchases.

Additionally, loyal customers enjoy the feeling of receiving rewards for their patronage and being appreciated by the brand. Finally, because the sales happen online and customers can select their own samples, Sephora is able to monitor whether or not those customers go on to purchase the product in their subsequent online shopping session.

If you're wondering how product sampling has worked for Sephora, know that there are 17 million participants in the Sephora reward program in North America alone, and they account for 80 percent of the company's revenue.

In , Cheerios saw a chance to take advantage of Amazon's e-commerce algorithms to potentially market its product to over million Amazon Prime members in the US.

Cheerios used product sampling as part of its strategy to capitalize on Amazon Prime Day 16 - 17 June and position Honey Nut Cheerios as Alexa's cereal of choice for Amazon customers. The advantages were two-fold for Cheerios. In addition to promoting the brand to new customers with a free sample, this transaction automatically created a Cheerios shopping history for millions of Amazon Prime shoppers.

This gave the product a huge boost in Amazon's recommendation algorithm and moved Honey Nut Cheerios to number one in the cereal category and even the number one grocery item on Prime Day. One of the biggest and best-known brewing companies in the world, Anheuser-Busch produces a wide range of popular alcoholic drinks, including Michelob, Bud Light, and Budweiser.

In , when the company launched its hard seltzer brand, Bud Light Seltzer, its existing in-store sampling programs had been discontinued due to the COVID pandemic.

As an alternative, they collaborated with a digital product sampling platform and developed a digital sampling campaign to encourage first purchases, track repeat purchases, create user-generated content, and even spread word of mouth.

In less than two months, the campaign resulted in an 82 percent positive shopper sentiment, with first-time buyers accounting for 89 percent of purchases.

Additionally, each consumer rating of 7 or higher was used to create and publish high-quality content on Product 1 and Aisle 9 , averaging 7.

Product sampling could be different for each project, but there are six basic steps to take if you want to run your campaign successfully.

Ask yourself what you hope to achieve through the campaign. Is it brand or product promotion, more sales, or consumer feedback? The answers can help you design the best strategy to get you there.

Ask yourself who your ideal customers are. Create a customer persona that includes various attributes such as their challenges, preferences, and demographic information.

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Missing We send you FREE bestekreditevergleich.info tell us what you think. BECOME A PINCHer. How PINCHme Works. Get your free samples and exclusive offers in 4 easy steps Product sampling is the process of giving free samples away to customers. The idea is, once they try the product for free, they'll be more

Exclusive product samples - Learn from these 5 examples of famous brands that achieved amazing results with their creative product sampling campaigns Missing We send you FREE bestekreditevergleich.info tell us what you think. BECOME A PINCHer. How PINCHme Works. Get your free samples and exclusive offers in 4 easy steps Product sampling is the process of giving free samples away to customers. The idea is, once they try the product for free, they'll be more

Source: Harvey Prince. Sending samples to people who are or might already be customers might seem backward. That said, people that already trust your brand and understand the benefits of your products are the likeliest to shout you out.

Thing is, these are the exact types of posts that tend to go viral. Below is an example from Cirkul. Their drinkcirkul hashtag has amassed nearly one billion views from creators shouting them out.

The post below earned over a million views on TikTok. This is also an example of how product sampling ideas and influencer gifting can overlap. Source: ashmartodam. Earning visibility and reach on social media as a brand is all about building word of mouth.

The more people hyping up your brand, the more potential you have to rank via the TikTok or Instagram algorithms. When hundreds of creators post about your brand, you can instantly get in front of millions of potential customers long-term. Not to mention the fact that sending samples is a massive time-sink and logistical nightmare when you juggle hundreds of orders.

Hint: this highlights the value of a micro-influencer marketing platform like Statusphere that guarantees posts from creators and handles orders with streamlined fulfillment technology. Granted you have the bandwidth to handle orders and track them.

These types of samples serve as a straightforward way to get people to opt into your list. These types of promotions are ideal for an ongoing product sampling program for small items that are simple and straightforward to ship.

Rule of thumb? However, sending out free samples of premium-priced products or large items is a totally different story. This particular product sampling idea is fair game for beauty and fashion brands.

Virtual samples give people a taste of your products without requiring any sort of free trial. Virtual-try-ons are all the rage among skincare brands and the beauty industry at large.

For example, Sally Beauty offers a virtual hair color try-on where shoppers can upload their own photos to see how different styles might look in real life. Source: Sally Beauty. Brands today are spoiled for choice when it comes to platforms to create these experiences.

Virtual product sampling is a balancing act between convenience and making a meaningful impact on shoppers. Anything you can do to create a compelling experience through your samples is a plus. Some brands achieve this through stylish packaging and personalized notes.

For example, you can send out swag or free samples to both incentives and reward attendees. Doing so is seamless if you already collect contact information as part of the sign-up process for your digital events.

Check out the product sampling campaign example from Elemis below:. Source: Elemis. Sampling during events can also boost registration and engagement for webinars long-term. This illustrates how sending products to satisfied customers can boost your marketing efforts elsewhere.

Boxes might be themed bodycare, tasty treats, for paws only com if you post about your goodies. Once you've tried your samples, make sure to review and then share your thoughts. This will allow you to become a more valued PSInsider; all feedback is welcome!

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com metal waterbottle. Bianca Chambers is the Director of ProductSamples. Previously, she was the US Country Manager for SoPost, expanding the company into the US market and building. These New Immunity Support fruit powders Vitamin Drink Mix come in convenient, pre-portioned packets that make it easy to get your daily requirement of immune support vitamins and zinc.

Follow us on social to hear about the latest product samples and freebies. Tag us in any photos with your samples. We love hearing from our PSinsiders. Get access to our exclusive boxes from brands you love and access to all our great benefits! Thank you for your interest in working with ProductSamples.

Direct mail sampling can be a cost-effective way to reach a large number of potential customers, which is especially helpful for companies that have a large customer base or are targeting a specific demographic. Online sampling is becoming increasingly popular as more and more consumers shop online.

Companies can offer free samples of their products through their website or social media channels. This strategy is effective because it allows companies to reach a large audience and generate buzz for their product.

Collecting important customer data, including email addresses and purchase history, is made possible by online sampling. In addition, valuable marketing metrics like conversion rates and user engagement can also be obtained. Event sampling involves giving out free samples at events such as trade shows, festivals, and fairs.

This strategy is effective because it allows companies to reach a targeted market. For example, a company that sells outdoor gear might give out samples at a camping or hiking event. Influencer gifting is a newer sampling strategy that has become increasingly popular in recent years.

Companies partner with influencers or bloggers to promote their products and offer free samples to their followers. This strategy is effective because it allows companies to reach a targeted audience that is already interested in the product.

Influencer sampling also allows companies to leverage the trust and authority that influencers have built with their followers. Subscription box sampling is a strategy that has become popular in recent years. Companies include samples of their products in subscription boxes that are sent to customers on a regular basis.

This strategy is effective because it allows companies to reach a targeted audience that is interested in similar products. University product sampling is a common marketing strategy used by companies to promote their products among the student population. Companies often set up booths or tables on university campuses and offer free samples of their products, such as food, drinks, or personal care items.

This provides an opportunity for companies to introduce their products to a young and diverse audience who may become loyal customers in the future. It is worth noting that universities may have specific guidelines and regulations regarding product sampling, including restrictions on the types of products that can be distributed and where they can be distributed on campus.

Workplace product sampling refers to the practice of providing free samples of a product to employees, either as a way of introducing new products or encouraging sales of existing ones.

Product sampling in the workplace can be an effective marketing strategy for certain demographics as it allows employees to try products firsthand and develop a positive impression of the brand. This can lead to increased sales and improved employee morale as more and more employers are placing increasing importance on employee satisfaction and workplace culture.

Every brand and campaign has particular goals that they want and need to achieve. These goals will dictate whether product sampling is a worthwhile marketing strategy and which product sampling strategy is best. For example, if a brand is wanting to distribute free product samples of a new laundry detergent, utilising door drop sampling would be a strategic decision to inject the product straight into the heart of the home.

The following tips help to build a foundation of understanding in order to produce an effective product sampling campaign. By considering the following points, brands will be guided with who they are targeting and why, which will help to influence which product sampling method would be best for a campaign.

The first step in creating a successful product sampling strategy is to identify your target audience. Determine who your potential customers are and what their preferences and needs are.

This will help you create a sampling campaign that will resonate with your audience and increase your chances of converting them into paying customers. Not all products are suitable for sampling.

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Exclusive product samples - Learn from these 5 examples of famous brands that achieved amazing results with their creative product sampling campaigns Missing We send you FREE bestekreditevergleich.info tell us what you think. BECOME A PINCHer. How PINCHme Works. Get your free samples and exclusive offers in 4 easy steps Product sampling is the process of giving free samples away to customers. The idea is, once they try the product for free, they'll be more

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Gear guides, tips, tutorials, inspiration and more—delivered weekly. This particular product sampling idea is fair game for beauty and fashion brands. Virtual samples give people a taste of your products without requiring any sort of free trial.

Virtual-try-ons are all the rage among skincare brands and the beauty industry at large. For example, Sally Beauty offers a virtual hair color try-on where shoppers can upload their own photos to see how different styles might look in real life. Source: Sally Beauty. Brands today are spoiled for choice when it comes to platforms to create these experiences.

Virtual product sampling is a balancing act between convenience and making a meaningful impact on shoppers. Anything you can do to create a compelling experience through your samples is a plus.

Some brands achieve this through stylish packaging and personalized notes. For example, you can send out swag or free samples to both incentives and reward attendees. Doing so is seamless if you already collect contact information as part of the sign-up process for your digital events.

Check out the product sampling campaign example from Elemis below:. Source: Elemis. Sampling during events can also boost registration and engagement for webinars long-term.

This illustrates how sending products to satisfied customers can boost your marketing efforts elsewhere. Doing so not only requires extra time and attention to detail but also means having a wider variety of products on deck to send as samples.

That said, personalization is arguably one of the best ways to make an impact on customers. For example, product quizzes help encourage brands to send relevant items that customers may actually purchase in the future. Below is an example from Mario Badescu. The brand shares a quiz with shoppers to help them find the right skincare products.

Shoppers even have the option to buy them outright instead of simply sampling. Source: Mario Badescu. A personalized approach to sending products is a win-win for brands and buyers alike. This ensures that creators only get matched with products they love.

Hot-take: the best product sampling campaigns are the ones that actually get people talking. By getting your products into the hands of micro-influencers at scale think: hundreds, not a handful you can translate your samples into more than just satisfied customers.

You stand to earn:. Below is an example from one of our creators. The authentic, unfiltered content published by micro-influencers makes it easier for real people to imagine a product in their hands. When influencers receive relevant products, their audiences are poised to respond positively. Micro-influencers build their audiences from people that want to hear about new brands.

Brands are likewise using their UGC in ads because of the power of authenticity. Meta notes that creator-based ads increase ROAS and TikTok likewise touts the performance of their Spark Ads over competing formats. The takeaway? Sending products to the right influencers can increase the ROI of your sampling efforts, paid ads and organic social strategies at the same time.

The creative sampling ideas above highlight how brands can go the extra mile. However, the scalability of product sampling is a hurdle. Building awareness with samples can really only be done on a small scale.

Through our vetted creator community and streamlined fulfillment technology, Statusphere helps brands earn guaranteed content at scale. No sending samples required on your end!

We built our software specifically to support brands with an always-on influencer strategy. Want to learn more about how our platform works? Get in touch with one of our experts to see how we can scale your creator content production in a fraction of the time.

This article was first published in June It was last updated July 17, Below we dig into why sampling campaigns work and how to get Traditional product sampling during COVID can be a little tricky. Here are 8 virtual product sampling ideas broken up by industry to try instead!

Read all about the benefits of getting started with direct mail product sampling and how your brand can scale its program with influencers. Be the first to know about all things Influencer Marketing to build or refine your strategy with the latest tools and trends.

Beauty Brand Marketing 7 Creative Product Sampling Ideas and Examples for Brands Sampling is about more than sending freebies.