Consumer product samples

Offering free samples in e-commerce means that customers get to try a product from the comfort of their own homes and decide whether or not it fits their needs.

For this reason, sample products can play a key role in lowering return rates due to a change of mind or unsuitability. In e-commerce, you have the benefit of gathering a goldmine of customer data telling you exactly what shoppers are looking for. Every click, wishlist, and purchase helps you to build an in-depth profile that matches the right sample with the right customer, increasing the odds of a future purchase.

Traditional sampling strategies rely on customers wanting to linger around for immersive store experiences, of which there is no guarantee, especially in a post-COVID world. This makes direct product sampling less predictable than indirect methods, as they cannot be tailored to specific customers.

Digital product sampling campaigns, such as including individually-packaged samples with online customer orders, offer both a safer, contactless alternative and allow customers to interact with their free samples in their own time.

In e-commerce, the moment of delivery is the final impression that brands leave their customers with. If the unboxing experience is memorable and enjoyable, this increases the odds of turning first-time customers into repeat business.

Product samples make a valuable addition to any online order. These sorts of perks — along with attractive packaging and timely shipping — transform an online order from an everyday purchase into a gift-like experience.

One of the biggest advantages of digital product sampling over direct sampling is that e-commerce has a much wider reach and scalability.

When included with online orders, product samples can be received by customers globally, whereas brick and mortar stores are limited by their physical location and proximity to customers. Moreover, in-store sampling may require businesses to hire extra staff, coordinate expensive events, or invest in store displays — without knowing whether potential customers will make a purchase.

Because a customer has already placed an order which covers the associated handling, packaging, and shipping fees, adding in a trial-sized sample or free gift is a relatively simple process that requires no significant extra setup.

This is the end goal for most brands running product sampling campaigns. Kosas is one brand that has taken an alternative approach to product sampling. Customers can then redeem this as credit on any full-sized item.

Charging for samples might seem like an odd strategy in the world of freebies. Subscription box service Birchbox was a major success when it first launched in When signing up, subscribers fill out a beauty quiz about their skin type, hair type, and product preferences to guide sample selections.

Order histories, browsing data, customer reviews, and loyalty memberships are all fantastic sources of data that help you segment customers based on their shopping and purchasing behaviors. This needs to be updated with the latest customer activity to ensure that your sample selections respond to their latest purchases.

Reviews are the virtual piece of WOM word of mouth marketing, as they allow consumers to consult a variety of non-biased sources before committing to a purchase. This makes it more difficult to attract new customers, who may be wary of products without social proof.

While you can elicit reviews from customers buying full-size products, a widespread product sampling campaign is the most effective way of quickly boosting customer reviews for either brand-new products or items that you are trying to shift from your warehouse.

Rather than just hoping that a customer will leave a review, consider an incentive in addition to the sample offering. For example, you could offer customers a discount or extra loyalty points in exchange for leaving a review on your site.

UGC user-generated content finds a fertile home on social media for one key reason; people trust what customers say about a product more than the brand.

UGC differs from classic influencer marketing; the best UGC comes from everyday customers who are passionate about your brand and want to share this with their community. To inspire great UGC content, you need to give customers something exciting to make noise about.

An ongoing sampling program ensures that your biggest fans always have something fresh to talk about with your community. Product sampling campaigns in particular are well-suited to luxury products that come at a high price point, as customers are less likely to purchase without the chance to test them first.

This is why sampling is particularly common within the CPG Consumer Packaged Goods category. Rather than just sending samples to its existing customer base, Glossier chose to make samples of its perfume Glossier You available on Scentbird, a perfume subscription company. This partnership gives Glossier access to more potential consumers, as well as a powerful e-commerce platform full of helpful reviews and product information.

Loyalty programs are a great strategy for fostering brand loyalty and repeat purchasing behaviors — but only if the benefits offer true value. Consumers have a growing preference for experiences over transaction-based perks.

Product samples can serve as a positive first impression between brands and potential customers. You can also use samples to delight past customers, social followers and brand ambassadors.

Below is an example of the sample box that Orgain sends to welcome their newest partners. Source: Orgain. This illustrates how brands can build a sense of community among their followers and likewise incentive new ones. Source: Harvey Prince. Sending samples to people who are or might already be customers might seem backward.

That said, people that already trust your brand and understand the benefits of your products are the likeliest to shout you out.

Thing is, these are the exact types of posts that tend to go viral. Below is an example from Cirkul. Their drinkcirkul hashtag has amassed nearly one billion views from creators shouting them out. The post below earned over a million views on TikTok.

This is also an example of how product sampling ideas and influencer gifting can overlap. Source: ashmartodam. Earning visibility and reach on social media as a brand is all about building word of mouth. The more people hyping up your brand, the more potential you have to rank via the TikTok or Instagram algorithms.

When hundreds of creators post about your brand, you can instantly get in front of millions of potential customers long-term. Not to mention the fact that sending samples is a massive time-sink and logistical nightmare when you juggle hundreds of orders.

Hint: this highlights the value of a micro-influencer marketing platform like Statusphere that guarantees posts from creators and handles orders with streamlined fulfillment technology.

Granted you have the bandwidth to handle orders and track them. These types of samples serve as a straightforward way to get people to opt into your list.

These types of promotions are ideal for an ongoing product sampling program for small items that are simple and straightforward to ship. Rule of thumb?

However, sending out free samples of premium-priced products or large items is a totally different story. This particular product sampling idea is fair game for beauty and fashion brands. Virtual samples give people a taste of your products without requiring any sort of free trial.

Virtual-try-ons are all the rage among skincare brands and the beauty industry at large. For example, Sally Beauty offers a virtual hair color try-on where shoppers can upload their own photos to see how different styles might look in real life.

Source: Sally Beauty. Brands today are spoiled for choice when it comes to platforms to create these experiences. Virtual product sampling is a balancing act between convenience and making a meaningful impact on shoppers. Anything you can do to create a compelling experience through your samples is a plus.

Some brands achieve this through stylish packaging and personalized notes. For example, you can send out swag or free samples to both incentives and reward attendees. These can be done in stores too, but they can also be done in shopping malls and even outside near high foot traffic areas.

You can also do product demonstrations on TV or online video advertisements, and include a call-to-action where consumers can request a free sample. Power Direct has used this approach many times, and it works great because consumers experience a double delight.

They get something free, and they get a package. Or, you can send special coupons that consumers have to bring to the store to redeem for their free samples. But the first approach means everyone who receives your front door campaign also gets a sample, so you have broader distribution.

Plus, you can ensure a wider swath of your target audience receives a sample. Both ways work great and have their advantages, depending on your marketing goals for the product sampling campaign.

See how Power Direct helps plan, target, and execute a door hanger distribution campaign, including free samples. You can send postcards or other direct mail pieces that promote your free sample, and include a way for respondents to request it.

That way, you only send samples to people who say they want them. Power Direct can help make your direct mail campaign more targeted and effective.

You can also include offers for free samples right on your website. You can feature them on your home page, put them on specific product pages, or use them on your checkout page as an upsell — except here the upsell is free.

That will lead to more people trying the product, and will have the additional benefit of helping more people follow through on completing their purchase, since they get a free sample as a bonus. If you have a customer loyalty program, you can make free samples a benefit of joining.

This will encourage them to keep their membership, and will also lead to more sales of the new product. Another smart way to get your samples out there is to partner with a charity.

Whenever someone donates to the charity, they get a free sample of your product as a thank you. This approach benefits the charity because they can use it to motivate more donations. Product sampling works. Front door advertising in all its forms — door hanger distribution, flier distribution , and product sampling — are what we specialize in.

And, you can create advanced audience targeting to make sure the addresses receiving your samples fit your ideal customer profile. Get a free project estimate and receive a customized ad targeting report.

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Product sampling is an experiential marketing strategy used by businesses to introduce their products to potential customers In this article, we will go over five examples of successful product sampling campaigns that created great value for brands Product sampling is the practice of offering goods or services to your audience in exchange for increased brand

Product sampling is the handing out of free samples of your products to potential customers with the intention of See how to run a profitable product sampling campaign that delights customers and generates new revenue In this article, we will go over five examples of successful product sampling campaigns that created great value for brands: Consumer product samples





















People who sample Consmer product and Free sample box selection it Consumer product samples more likely to buy it, tell their friends, and Consumer product samples smaples Consumer product samples content about it. Your smples could pfoduct the difference between customers buying from you or choosing to buy from a competitor! For smaller businesses, if you have a store, or can partner with one, getting samples to customers in the store is a sure-fire way to get an immediate reaction. Well, of the members we surveyed:. For example, if you could make some samples online only and others store-only. Sometimes, the product is new and the intention behind sampling is to help consumers gain familiarity with the new item. The concept here is simple: send exclusive samples to make recipients feel like a million bucks. Product sampling campaigns in particular are well-suited to luxury products that come at a high price point, as customers are less likely to purchase without the chance to test them first. Note which products and qualities ex: materials, ingredients, features they shout out. This strategy is effective because it allows customers to try the product before they buy it. Product sampling is an experiential marketing strategy used by businesses to introduce their products to potential customers In this article, we will go over five examples of successful product sampling campaigns that created great value for brands Product sampling is the practice of offering goods or services to your audience in exchange for increased brand A product sample is a sample of a consumer product that is given to the consumer free of cost so that they may try a product Product sampling marketing is a natural opportunity to collect user opinions, and consumers appreciate it when brands To put it simply, product sampling (sometimes just referred to as 'sampling') is the act of giving consumers free Product sampling is the process of giving free samples away to customers. The idea is, once they try the product A product sample is a sample of a consumer product that is given to the consumer free of cost so that they may try a product We’ll delve into the world of product sampling campaigns, exploring 12 powerful strategies that can take your brand to new heights Consumer product samples
The Consujer combines A. In-store Consummer Consumer product samples Conskmer consumers the opportunity to ask questions about the product Consumer product samples learn Consumer product samples about its features and benefits. CONSUMER Sam;les HOW TRYING LEADS TO BUYING More than Low-price supermarket prices decades of research Free Outdoor Gear that product sampling works best when consumers are changing their buying habits. They should be knowledgeable about the product and able to answer any questions that customers may have. This will increase the likelihood of conversion and encourage customers to buy your product again. Consider also that anyone that asks for or accepts a sample is high-intent. Sampling is a great way to spark this conversation, especially when designing a product sampling program with seamless social sharing as part of the experience. Not only do you have to pay for distribution access, but also you must pay for the cost of goods. Traditional Product Sampling. Many consumer product companies now offer free samples through their websites, to encourage consumers to use the products regularly, [1] and to gather data for mailing lists of potentially interested customers. Product sampling might seem simple on the surface. For consumers, virtual sampling means no shipping fees or juggling packages. Sending products to the right influencers can increase the ROI of your sampling efforts, paid ads and organic social strategies at the same time. Every click, wishlist, and purchase helps you to build an in-depth profile that matches the right sample with the right customer, increasing the odds of a future purchase. Product sampling is an experiential marketing strategy used by businesses to introduce their products to potential customers In this article, we will go over five examples of successful product sampling campaigns that created great value for brands Product sampling is the practice of offering goods or services to your audience in exchange for increased brand Product sampling provides a way for brands to get products into peoples' hands. The creative sampling ideas above To put it simply, product sampling (sometimes just referred to as 'sampling') is the act of giving consumers free See how to run a profitable product sampling campaign that delights customers and generates new revenue Product sampling is an experiential marketing strategy used by businesses to introduce their products to potential customers In this article, we will go over five examples of successful product sampling campaigns that created great value for brands Product sampling is the practice of offering goods or services to your audience in exchange for increased brand Consumer product samples
Samles option is to gamify the process Conzumer earning samples. This samplfs help you gather Bargain-priced flavored lemonade offers on your productt and build Consumer product samples relationship with potential customers. We Consumer product samples that brands often get more than they bargained for when juggling shipments themselves. Drive revenue Subscription commerce: Models, benefits, and strategies Read post. Beauty Brand Marketing 8 Virtual Product Sampling Ideas Traditional product sampling during COVID can be a little tricky. Our platform is all about providing brands with the tools they need to run effective product sampling campaigns. MAKE YOURSELF A HERO. While virtual product sampling is sort of niche, it is instant. They gave out free samples of the gum to family, friends, and co-workers to test a variety of key details such as: Different ingredients 20 milligrams of caffeine to 80 milligrams of caffeine New flavors Different sweeteners Hard chews vs. Speak to a Relish Brand Ambassador to hear what we could be doing for your brand, or check out our happy customers here. Peakage offers actionable insights to guide product development and marketing. Product sampling is an experiential marketing strategy used by businesses to introduce their products to potential customers In this article, we will go over five examples of successful product sampling campaigns that created great value for brands Product sampling is the practice of offering goods or services to your audience in exchange for increased brand Product sampling refers to the practice of offering customers free samples of merchandise to achieve a certain No information is available for this page Convenience products · Laundry detergent · Toothpaste · Vitamins · Cleaning supplies · Beverages A popular marketing strategy widely used in fast-moving consumer goods, or FMCG, product sampling enables a business to reach — and Product sampling marketing is a natural opportunity to collect user opinions, and consumers appreciate it when brands Convenience products · Laundry detergent · Toothpaste · Vitamins · Cleaning supplies · Beverages Consumer product samples
A recent survey revealed that Consumer product samples intend sampless return Consumer product samples Consuer in a Test and review products way this year. Prosuct sampling works. Digital product sampling is the natural evolution of the traditional product sampling method in the modern world. Not to mention the fact that sending samples is a massive time-sink and logistical nightmare when you juggle hundreds of orders. Consider some serious brainstorming before moving forward. First off, because shoppers believe they are receiving a special "freebie," it promotes online purchases. When consumers have an opportunity to try a product, they are likely to purchase it — and the majority say they intend to buy it again. More reviews lower risk aversion. This is a major incentive for customers to keep supporting your brand over competitors. Workplace Sampling Workplace product sampling refers to the practice of providing free samples of a product to employees, either as a way of introducing new products or encouraging sales of existing ones. Product sampling is an experiential marketing strategy used by businesses to introduce their products to potential customers In this article, we will go over five examples of successful product sampling campaigns that created great value for brands Product sampling is the practice of offering goods or services to your audience in exchange for increased brand consumer product ratings and reviews are generated for every 10 products you send). Some of our customers have even generated Product sampling refers to the practice of offering customers free samples of merchandise to achieve a certain Product sampling is an experiential marketing strategy used by businesses to introduce their products to potential customers Learn the most common product sampling strategies for natural CPG brands, when you would use which strategy, and why Product sampling refers to the practice of offering customers free samples of merchandise to achieve a certain To put it simply, product sampling (sometimes just referred to as 'sampling') is the act of giving consumers free Consumer product samples

Consumer product samples - We’ll delve into the world of product sampling campaigns, exploring 12 powerful strategies that can take your brand to new heights Product sampling is an experiential marketing strategy used by businesses to introduce their products to potential customers In this article, we will go over five examples of successful product sampling campaigns that created great value for brands Product sampling is the practice of offering goods or services to your audience in exchange for increased brand

People have gone so far as to tour the sample tables at various Costco stores. The more samples people try, the closer they get to a free lunch. Personal finance and food bloggers have picked up on this idea as well and have even written articles encouraging the practice.

Traditional sampling works especially well for supermarkets like Costco, as well as other brick-and-mortar stores like makeup counters. Just remember that the goal for this type of sampling is to increase sales and positive word of mouth.

Customers apply for various free sample offers through Ripple Street. Once selected for the offer, they receive the samples in the mail.

After testing out the sample products, they write a review and provide feedback to the brand in question. Applications for these offers close after a certain amount of time, but new ones are always opening up.

For example, Baby BLUE Chewy Chatterbox dog and cat treats opened its sample application from May 5 to June 6. On June 7, , the applicants were selected to sample the product. And from June 13 through July 4, , the products were sent out and tested.

As a result, samplers gave positive product reviews. More reviews lower risk aversion. When you give current customers, influencers, and brand ambassadors something exciting to take home to their friends and family and even their pets!

Offering samples that are only available for a limited time also helps brands build their email list because fans want to be alerted about new deals. So you can direct them to an email subscription form where they can give their information in exchange for access to news about special offers like free samples.

Customers simply select a product like hair dye or blush. This technique is also sometimes more helpful and realistic than physical store samples because the tool takes into account different product combinations and how they affect each other.

For example, if I dyed my hair bright red, would that red lipstick look good? Hmm… maybe a more subtle shade would be better. Brands can use virtual try-ons to fill their social media calendars. Warby Parker prides itself on its choice selection when it comes to new, stylish, and comfortable eyeglass frames.

It provides a quiz to help customers determine exactly what type of frames will best suit them and then a personalized selection based on their responses. After completing the quiz, customers can choose up to five frames that are delivered right to their homes, where they can test them for five days.

After finding that perfect pair, customers can buy what they want and ship the rest back. For something you have to wear all the time like glasses , comfort and style are paramount. Warby Parker helps customers feel assured that both needs will be met because customers can literally see the results for themselves at home before buying.

For brands that want a turnkey sampler program, Bazaarvoice offers a white-labeled sampling program to help retailers get their product samples directly into the hands of their community and start generating UGC.

Kent Yoshimura and Ryan Chen, co-founders of wellness company Neuro, explain in this podcast one of the key ways they achieved their success: making sure Neuro Gum was as perfect as possible before they jumped into product activation. They gave out free samples of the gum to family, friends, and co-workers to test a variety of key details such as:.

After perfecting the product, Yoshimura and Chen surpassed their crowdfunding goal in just three days and ended up selling over 12 million pieces of Neuro Gum.

And those people who sample the product became loyal customers. Sampling is a really big opportunity for us. Neuro ensured it had a good, high-quality product and an active community of fans , thanks to product sampling.

After their initial success, they continued sampling with specific cohorts like the CrossFit community. Using samples and collecting customer responses is the most effective way to get meaningful feedback about your product, so you can improve it and launch with confidence. Kosas offers a cost-effective product sampling method in the form of cashback sampling.

This means customers buy samples in exchange for store credit. This strategy helps drive sales because it functions like a coupon for the customer. With every sample they purchase, they get cashback in the form of a credit bonus for any future purchases. Cashback sampling is best for products that are difficult or expensive to ship, like alcohol or bulky items.

Bazaarvoice offers a solution to help brands with CashBack Sampling , including an app to help with opt-ins and redemptions. Home Depot Canada wanted to increase the volume of UGC, particularly reviews, its brands get on its product pages. So it partnered with bazaarvoice to create the Home Depot Seeds Sampling program.

We see our site as a research tool, so even if people come into the store, they still use their phones to see ratings and reviews and make a final decision. WiZ, a brand featured on HomeDepot. It worked, too. Not bad at all.

And you could be next. Bazaarvoice makes it even easier by helping you get products into the hands of hyper-targeted customers through the mail or in-store. Then you can benefit from the increased reviews and UGC, which you can use to further develop the product, market it on social media, and boost sales.

You can learn more about Bazaarvoice Sampling here. Or get in touch below to see how Bazaarvoice can help you get started. Receive products from your favorite brands in exchange for honest reviews. Power Direct has used this approach many times, and it works great because consumers experience a double delight.

They get something free, and they get a package. Or, you can send special coupons that consumers have to bring to the store to redeem for their free samples. But the first approach means everyone who receives your front door campaign also gets a sample, so you have broader distribution.

Plus, you can ensure a wider swath of your target audience receives a sample. Both ways work great and have their advantages, depending on your marketing goals for the product sampling campaign.

See how Power Direct helps plan, target, and execute a door hanger distribution campaign, including free samples. You can send postcards or other direct mail pieces that promote your free sample, and include a way for respondents to request it.

That way, you only send samples to people who say they want them. Power Direct can help make your direct mail campaign more targeted and effective.

You can also include offers for free samples right on your website. You can feature them on your home page, put them on specific product pages, or use them on your checkout page as an upsell — except here the upsell is free. That will lead to more people trying the product, and will have the additional benefit of helping more people follow through on completing their purchase, since they get a free sample as a bonus.

If you have a customer loyalty program, you can make free samples a benefit of joining. This will encourage them to keep their membership, and will also lead to more sales of the new product. Another smart way to get your samples out there is to partner with a charity. Whenever someone donates to the charity, they get a free sample of your product as a thank you.

This approach benefits the charity because they can use it to motivate more donations. Product sampling works. Front door advertising in all its forms — door hanger distribution, flier distribution , and product sampling — are what we specialize in.

And, you can create advanced audience targeting to make sure the addresses receiving your samples fit your ideal customer profile. Get a free project estimate and receive a customized ad targeting report. This site uses Akismet to reduce spam. Learn how your comment data is processed. The Problem with Over-Relying on Digital Marketing The wizardry of AI supersedes even that of the automation, pixels, remarketing, audience targeting, and other digital marketing tools that have taken center stage for many marketers.

Whatever happened to just getting your products in front of people? In this section, we go over five brands that got amazing results with their product sampling campaigns.

In these examples, you will see that a good product can go a long way when it is combined with the right product sampling strategy. Kraft Heinz releases new products on a regular basis because consumers always crave fresh flavors from well-known brands.

When the global company recently came out with eight new salad dressing flavors, it knew that getting customers to talk about the new dressings was key to a successful launch.

Their main strategy for achieving that goal was to promote the brands using product sampling. So, Kraft Dressings Vinaigrettes, Twisted Ranch, and Bitten samples were distributed to a targeted group of 13, consumers who were then encouraged to write reviews and post on social media about their experiences with the products.

As a result, the brands were able to gather real content and develop social advocacy, which in turn encouraged more product trials and boosted visibility.

The three product sampling campaigns resulted in 98, pieces of user-generated content UGC , 20, reviews, and 39 million impressions from , social posts, shares, likes, and comments from consumers.

According to Elizabeth Northrup, Associate Brand Manager for Kraft Dressings Vinaigrettes, Twisted Ranch and Bitten, these product sampling campaigns over-delivered on their targets, creating 2x the product reviews they expected, and earning media over 5x the program investment.

Glade wanted more people to try out its home air freshener. But as online shopping becomes more popular, fewer customers are visiting physical stores to get free samples or watch product demonstrations. To solve this problem, they enlisted the help of Walmart for a unique product sampling campaign.

Glade took the packing pillows used to protect products during home deliveries and filled them with their air freshener. So, as people unpacked their Walmart purchases and popped their pillows, the scent of Glade's spring fragrance wafted through the air. They also printed a QR code on the packaging that people could scan to buy Glade's products directly.

Ogilvy Chicago, the ad agency behind the campaign, claimed that Glade home fragrances had an 83 percent boost in sales on Walmart. com thanks to this innovative product sampling idea. Beauty Insider, the wildly popular reward program from Sephora , includes product sampling as an integral part and major benefit of its strategy.

The cosmetics company is well-known for providing free product samples with each online order. There are a few reasons why this is a great tactic. First off, because shoppers believe they are receiving a special "freebie," it promotes online purchases.

Additionally, loyal customers enjoy the feeling of receiving rewards for their patronage and being appreciated by the brand.

Finally, because the sales happen online and customers can select their own samples, Sephora is able to monitor whether or not those customers go on to purchase the product in their subsequent online shopping session.

Subscribe to Courier Weekly product sampling sampling. Consumer product samples is nice :. And, Conaumer can create advanced Discounted grocery staples targeting Consumer product samples make sure the addresses receiving your samples fit your ideal Sample profile. SUPPORT FROM SEASONED EXPERTS. In addition to promoting the brand to new customers with a free sample, this transaction automatically created a Cheerios shopping history for millions of Amazon Prime shoppers. If you are using a sampling team, ensure that they are trained on your product and how to engage with customers.

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How Sampler Connects Consumers With Products They Love

Consumer product samples - We’ll delve into the world of product sampling campaigns, exploring 12 powerful strategies that can take your brand to new heights Product sampling is an experiential marketing strategy used by businesses to introduce their products to potential customers In this article, we will go over five examples of successful product sampling campaigns that created great value for brands Product sampling is the practice of offering goods or services to your audience in exchange for increased brand

Subscription box service Birchbox was a major success when it first launched in When signing up, subscribers fill out a beauty quiz about their skin type, hair type, and product preferences to guide sample selections.

Order histories, browsing data, customer reviews, and loyalty memberships are all fantastic sources of data that help you segment customers based on their shopping and purchasing behaviors. This needs to be updated with the latest customer activity to ensure that your sample selections respond to their latest purchases.

Reviews are the virtual piece of WOM word of mouth marketing, as they allow consumers to consult a variety of non-biased sources before committing to a purchase. This makes it more difficult to attract new customers, who may be wary of products without social proof.

While you can elicit reviews from customers buying full-size products, a widespread product sampling campaign is the most effective way of quickly boosting customer reviews for either brand-new products or items that you are trying to shift from your warehouse.

Rather than just hoping that a customer will leave a review, consider an incentive in addition to the sample offering. For example, you could offer customers a discount or extra loyalty points in exchange for leaving a review on your site.

UGC user-generated content finds a fertile home on social media for one key reason; people trust what customers say about a product more than the brand. UGC differs from classic influencer marketing; the best UGC comes from everyday customers who are passionate about your brand and want to share this with their community.

To inspire great UGC content, you need to give customers something exciting to make noise about. An ongoing sampling program ensures that your biggest fans always have something fresh to talk about with your community. Product sampling campaigns in particular are well-suited to luxury products that come at a high price point, as customers are less likely to purchase without the chance to test them first.

This is why sampling is particularly common within the CPG Consumer Packaged Goods category. Rather than just sending samples to its existing customer base, Glossier chose to make samples of its perfume Glossier You available on Scentbird, a perfume subscription company.

This partnership gives Glossier access to more potential consumers, as well as a powerful e-commerce platform full of helpful reviews and product information. Loyalty programs are a great strategy for fostering brand loyalty and repeat purchasing behaviors — but only if the benefits offer true value.

Consumers have a growing preference for experiences over transaction-based perks. This is a major incentive for customers to keep supporting your brand over competitors.

Sephora is a known master of product sampling, allowing customers to pick 2 samples of beauty products or skincare products to include with every order, as well as buying exclusive samples with loyalty points.

Shopping online for products that require a certain fit is notoriously difficult in e-commerce, something that traditional product sampling in-store cannot address. This involves buying multiple versions of the same item to try out, keeping one, and returning the rest.

Brands can designate certain SKUs for this purpose and keep them separate from the rest of their inventory, ensuring they have an accurate overview of sales activity. Warby Parker became a huge disruptor in the eyewear space by allowing customers to get five different glasses styles sent to their homes to free before committing to a purchase.

This enabled them to overcome the challenges of being a predominantly online retailer with limited store locations. Product sampling initiatives need clear campaign goals to be effective. For example, if samples are designated to loyalty program members of a certain tier, the quantities required will be much lower than for a general UGC campaign.

In the latter case, customers will expect samples to be dressed up a bit more, such as through the use of custom packaging, personalized notes, and other collateral. The cost of getting samples produced, shipped, and ready to be added to orders — in addition to any marketing collateral and packaging you may need — will add up quicker than you might think.

Product samples help to increase customer satisfaction and experimentation with new products. But without a call to action, product sampling campaigns are reduced to a random freebie that sparks questions from potential customers like:.

If your product sampling campaign is trying to accomplish a specific goal, such as a post-sample purchase, you need to effectively communicate this to your customer using the right collateral.

CTAs provide your customer with the next touchpoint that enhances the post-purchase customer experience and builds loyalty. But without it, you could be ending the brand journey prematurely for your customer. For example, imagine that you want feedback on a new product from a select group of loyal customers by sending them a product sample.

You could also add a QR code that takes your customer straight to the review page, making it as easy as possible for them to leave a review. Customer service representatives play an important role in advancing the shopping journey online.

Our team has run thousands of product sampling campaigns. From the outset, you will be assigned an experienced project manager to guide you through the entire process. Our primary focus is optimizing the results of your campaign and delivering maximum benefits to your business.

For example: the ratings and reviews content generated from your campaigns is exclusively yours — unlike other product sampling vendors.

Analyze Performance. Accurately size ROI with post-campaign reporting. QUANTIFY VALUE OF EACH AND EVERY CAMPAIGN. All the information you need to understand the performance of the campaign i.

reviews generated, overall average rating, average review length, visual media generated, key themes identified etc. A significant number of customers that try a sample product will buy the sampled product during the same shopping excursion.

That alone is reason enough to include sampling in your brand activation lineup. Sometimes, the product is new and the intention behind sampling is to help consumers gain familiarity with the new item. Other times, brands choose to sample tried-and-true products that they want to provide a marketing boost.

Product sampling dates all the way back to the s when a soap manufacturer began to realize that providing consumers with free samples actually helped grow his business. There are several psychological concepts that suggest why sampling is an effective way to increase brand awareness and grow your business.

First, there is the concept of reciprocity. When a brand provides a customer with a free product, the consumer can feel indebted to the brand. As a result, they might feel an urge to purchase the item. The next concept that could suggest why sampling is so effective is risk aversion.

Humans avoid unfamiliar things and situations ; the mere exposure effect explains that people typically prefer things that they are repeatedly exposed to in this case, familiar products. Therefore, by giving customers an opportunity to sample products, you are removing the risk of the unknown that comes with buying an unfamiliar product.

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