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Online limited-time offers

Countdown timer. As the name of the category implies, these are limited-time offers that have a countdown timer to them. Best Buy , a consumer electronics retailer, features its hour deal of the day in the dedicated section at the top of the website next to the timer.

And because this is an eye-catching sitewide announcement, every website visitor is guaranteed to notice it.

But there is more behind it. Right, the chances are low. A countdown timer may be able to boost conversions from 3. Another great example of countdown timers is brought by Blue Apron , a meal kit subscription service. To announce the offer, they use a so-called an exit-intent popup. Unlike Best Buy, they take urgency to the next level and only give you 30 minutes to take action.

So you better be quick if you want to secure that sweet deal. If you want a similar popup for your store, stick around until the end of the article.

If you have multiple product categories on your website and you want to promote specific product types, start a category sale. Limited-time offers on selected categories are a great way to give the slow-moving stock a little boost.

There is a unique promo offer for each product category, all with a mix of urgency and scarcity. Some of them imply limited inventory, while others are valid for a short period of time. The idea is that these select top deals will get you the most value for your money if you make haste.

If promoting select categories is not relevant in your case, a limited-time sitewide sale might be a good idea. Limited-time offers promoted sitewide will help you convert more first-time visitors into customers. Groupon , a global e-commerce marketplace, also uses this strategy on their website.

Check it out:. To make the deal more attractive, they specify the categories participating in the sale. By doing that, Groupon increases the chances that more visitors will see a relevant category and decide to take advantage of the offer. When you run a flash sale, you greatly drop prices on select products for a very short period of time.

This is how iHerb , an online supplement store, goes about it. Not only do they use the time limit and the limited quantity, but iHerb also adds an indicator showing how many discounted products have been claimed.

Placed right below the product, the green bar starts filling up as customers make purchases. That bar telegraphs that the product is in demand and you have to be quick if you want to get it. JackRabbit has so many products on sale, there is a dedicated page for you to sort and filter discounted products and categories.

It ensures convenience when browsing items and increases the chances that the visitor will quickly find what they need and make the purchase. A seasonal clearance is a sale held only several times a year and anticipated by the customers.

The infrequent nature of these sales excites customers and makes them wait for another seasonal sale to come. Target , one of the largest retailers in the United States, knows that better than anyone else. Target is a great example of how the right colors and the right copy used to announce limited-time offers can make a difference.

The clickable light-brown announcement bar at the top of the webpage is always in view and remains visible regardless of where you click on the website. And the copy, as simplistic and concise as it is, gives visitors a good idea of what to expect. In other words, a special discount targeting first-time shoppers may nudge them into becoming lifetime customers.

So, using limited-time offers aimed exclusively at those who hear about your brand for the first time is a strategy worth trying. Look at how thredUP , a second-hand clothes store, uses this tactic combined with a sense of urgency. The thredUP team kills two birds with one stone. This limited-time offer popup appears a couple of seconds after a first-time visitor lands on their website, and it helps the company build their email list , too.

As new shoppers become subscribers, the brand can maintain engagement by sending new offers and promotions via email. Great job, thredUP! There is no need to create a dedicated landing page to announce a new promo.

If you want to implement it quickly and without the help of a developer, Getsitecontrol is the tool for you. Getsitecontrol is an app that helps you quickly add floating bars and popups to your website and use them to announce sales. Interested, uh? Well then, without further ado, here are the steps to create your own limited-time offer popup.

Once that is done, follow the steps in the instructions to install Getsitecontrol on your website. When you have completed the formalities, you can go ahead and choose a popup template from the gallery. When you find a template you like, open it and hit the Take this template button to bring it to the Getsitecontrol dashboard for editing.

From the Design tab of the dashboard, you can edit the content of the template. Click the relevant section on the menu on the right to change its text:. To do that, set up a button that will copy the coupon code for them, so that they can use it at checkout right away. Click the Page 2 button in the bottom-right corner of the screen to open the second page of the popup.

When you get to the button, open its settings and remove the current Close widget action associated with it. Now that the content of the popup is ready, we can move on to its appearance, which is also a determining factor in the success of the offer.

The element that gets the most attention is the image, so choose it wisely. You can change the image by clicking on it in the preview. Then, browse the built-in gallery or upload an image from your device.

If necessary, change the image settings to adjust how it fits in the popup:. Use the Theme section to further modify the design of your popup. And that covers the content and appearance of the popup. The Targeting tab is where you decide when and where the promo will pop up on your website.

As you can imagine, this is a crucial step for the success of your offer, so think carefully about where, when, and for how long you want people to see your popup.

To do that, simply keep the default settings of the page targeting Display widget on :. Since ours is an offer for the first purchase, show your popup to new visitors only.

Next, add a time condition to the Start displaying widget section to give your visitors a chance to look around before they see your offer:. People tend to dismiss popups without even looking at them if they see them too soon.

This condition aims to prevent that. Finally, we recommend programming the popup to stop displaying after a visitor has taken action in our case, submitted the email form.

Then, remove the pre-set condition Stop displaying for 1 day after the user closed it. You probably see a lot of these around the holidays. Attention-grabbing colors and countdown timers can further stimulates urgency. This can work in some cases.

What stands out about this example, is the free gift with purchase. The ecommerce marketplace, Etsy, heavily relies on scarcity marketing to sell products.

Some offers come with their own natural time limits. Take this ad for instance. If you want the product for Christmas, you need to order by certain dates. These are powerful because they are organic. The time limit never feels forced or artificial. Smart marketers present the tactic in a host of ways, though.

Be very specific here. Timing refers to the nature of your offer. Your audience needs a little bit of warning. It also helps to set a definite time for your shoppers so they know exactly when the deal runs out.

End of the workday? Which time zone? This is a non-intrusive way to advertise a discount without being obnoxious and scaring off customers. In fact, when the window is too tight, people actually rebel against the limited time deal.

Researchers at the University of East Anglia ran experiments to see what leads people to accept or reject such offers. Time-based offers were accepted more often when the study participants had 12 seconds to decide as opposed to four seconds.

Basically, if you push people to make a decision right this instant, they will reject the premise. But if you give them just a little bit of time to think, they are more likely to take the deal. Ideally, you want to tell as many people as possible, but you definitely want to tell your audience.

This involves sending multiple email messages, posting on social media, implementing retargeting campaigns, spreading the news to your influencers, and any other marketing channel you have access to.

You can offer a free gift for a limited time, a free upgrade, a special service, or access to a new product. RIPT Apparel is a clothing brand with a unique spin on limited time deals.

The designs change at midnight. This creates a sense of urgency. If sales and discounts are the only ideas you have, we strongly recommend checking out our massive list of ecommerce promotion ideas. A limited-time offer is simply the nudge your prospects need to make the decision to buy.

But you still need a compelling offer that your audience finds valuable. The benefit should be the most prominent component of your offer. For instance, this offer from Sephora is only available for the holiday season but emphasizes the free gift with purchase.

In fact, your deception may turn them off entirely. For example, The New York Times uses limited time offers to increase their subscription sales. If you ignore that principle, you can dilute or destroy the results you might otherwise enjoy.

Before long, it becomes a joke. They make great email content as well, especially when you pair it with personalization.

They are also useful tools to secure a high lifetime value customer with a breakeven sale.

We've all seen brands and companies offer discounts for a limited time only. Are they so common that we tune them out, though, and does it A limited-time offer is any kind of discount, deal, special gift, or reward a buyer can get if they make a purchase from you during a certain Limited time offers are promotions, specials, or deals offered for a limited amount of time. There are many benefits to running limited time

Online limited-time offers - A limited-time offer is a type of sales promotion that offers products Making limited-time deals on holidays is a must for online businesses We've all seen brands and companies offer discounts for a limited time only. Are they so common that we tune them out, though, and does it A limited-time offer is any kind of discount, deal, special gift, or reward a buyer can get if they make a purchase from you during a certain Limited time offers are promotions, specials, or deals offered for a limited amount of time. There are many benefits to running limited time

The designs change at midnight. This creates a sense of urgency. If sales and discounts are the only ideas you have, we strongly recommend checking out our massive list of ecommerce promotion ideas. A limited-time offer is simply the nudge your prospects need to make the decision to buy.

But you still need a compelling offer that your audience finds valuable. The benefit should be the most prominent component of your offer. For instance, this offer from Sephora is only available for the holiday season but emphasizes the free gift with purchase.

In fact, your deception may turn them off entirely. For example, The New York Times uses limited time offers to increase their subscription sales. If you ignore that principle, you can dilute or destroy the results you might otherwise enjoy.

Before long, it becomes a joke. They make great email content as well, especially when you pair it with personalization. They are also useful tools to secure a high lifetime value customer with a breakeven sale.

Using popups to notify your visitors of a great deal is fine. In fact, we occassionally encourage it. They give visitors some time to see the site and grow invested in the page. How long should you wait to serve a popup?

The best thing about limited time offers is that they work. Few marketing tactics are as dependable as limited time offers, which is why you see them all the time. Need help? Speak with us if you need more ideas or want to run your plans for a limited time promotion by a conversion optimization team.

At The Good, helping you convert more customers and get more sales is what we do best. Contact us. If you want to learn more about conversion rate optimization, check out our book, Opting In To Optimization.

Get the book. James Sowers is the former Director of The Good Ventures. He has more than a decade of experience helping software and ecommerce companies accelerate their growth and improve their customer experience.

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Online Exclusive - Shop the deals on bestsellers. Limited time offer Presidents' Affordable food specials Featured Deals. Subscribe to the CNBC Select Ooffers They iffers Online limited-time offers most valuable benefits on display, using convincing language that connects with the core…. Terms apply to American Express benefits and offers. Prev Previous Post The Advantages of Using Popups. This ad likely encourages returning customers to drive to a Dunkin to try something new -- additionally, it could appeal to a new demographic particularly intrigued by the pumpkin flavor.

Online limited-time offers - A limited-time offer is a type of sales promotion that offers products Making limited-time deals on holidays is a must for online businesses We've all seen brands and companies offer discounts for a limited time only. Are they so common that we tune them out, though, and does it A limited-time offer is any kind of discount, deal, special gift, or reward a buyer can get if they make a purchase from you during a certain Limited time offers are promotions, specials, or deals offered for a limited amount of time. There are many benefits to running limited time

People want to try new things. In fact, between and , personal spending on events and experiences grew four times faster than personal spending on goods, according to investment firm McKinsey.

Is it a once-in-a-lifetime deal? Does it come with an exclusive limited-edition gift? If so, highlight it! Since those deals are common, it makes them less valuable to their customers over time. Deals like a free calendar just before the holidays make for a new, seasonally relevant customer experience.

By defining what makes this offer different from others and what new experience customers will get from it, Walmart has created an enticing ad that will get people to act fast. Without a clear timeline, your audience may think — or hope — your offer will still be available when they check back the next day, or even the next week.

The problem is that the whole point of limited-time offers is to get people to act fast. These types of phrases create a higher level of urgency to get your audience to buy now. In the offer below, Amazon advertises limited-time Kindle discounts.

On the other hand, Office Depot does a great job of highlighting their limited-time Black Friday offers with their countdown clock. They also include an expiration date on their coupon for 20 percent off, so you know exactly how much time you have to act.

Call Now! Act Fast! Shop Offers! These are all traditional calls to action. They work well, but what if I told you that you could create more excitement by calling attention to the benefits of your offer?

Ask yourself what your audience will get by acting on your offer, and then tell them what it is:. Take this example from Tipsy Elves: Order Now and Receive by Friday! That adds value to the offer. This phrase is worth testing on your own limited-time offers.

Your offer should highlight only those points that will get your audience to act, like the benefit and the deadline. Just keep your limited-time offer wording simple. Sure, they want the deal, but are they willing to jump through hoops or try to understand your system in order to get it?

Start by designing a simple offer, and then write the offer in the simplest terms you can. Make it easy for people to take advantage of your offer without too much effort on their part.

For example, limited-time offers coupled with limited inventory drives huge interest. Furthermore, this degrades the credibility of future offers. The same goes for the timing of your offer. If you say your offer ends at midnight, it should end at midnight.

You also have to be honest when differentiating your offer from previous ones. Likewise, if you say everything is on sale, then everything better be on sale.

Many will abandon your site altogether. American Eagle made this grave mistake one holiday season. Second, their offer date is defined. This deal on body cream is only available today. Holy cow! You better buy these now! Third, they have an action-based CTA. Fourth, their discount wording is simple and brief.

Today, you can get a deal on select body creams. You will win at gift-giving. The end. And finally, they are honest. They tell you right up front that only select body creams are on sale and you can only buy 15 at a time.

They also let you know that you have to show an email to get the deal in stores, which probably means you have to sign up for their email list. This is a pretty good template for your limited-time special offer. Limited-time offers are a smart marketing move.

Use the tips above to write limited-time offer copy that will convince customers to act fast, without losing their trust or long-term loyalty.

Are you looking to host an event in your community? Whether you like it or not, content marketing is embracing the visual culture of today and moving towards video. Check out these stats:.

Who can qualify: Anyone who does not currently have a PNC checking account, has not closed a PNC account within the last 90 days or received a PNC promotional payment within the last 24 months.

Availability may vary by your location; you can check your eligibility on the website. Monthly fee: Can be waived; see bank site for details. Get a cash bonus for opening one of the best online savings accounts available.

How to get it: Open your first Online Savings Account and use offer code NW when applying. Make your deposit within 30 days of account open date. Your account must be open to receive the bonus. Where to open: Online, by phone or in the Discover app. Who can qualify: Customers who are opening their first Discover® Online Savings Accounts.

People who have a savings account or previously had a savings account, including co-branded or affinity accounts provided by Discover, are not eligible. This bonus rewards you for building a savings habit; the savings account offers a strong interest rate and the credit union is easy to join.

Where to open: Online or by phone. Who can qualify: New Alliant Credit Union members only. People who have closed an Alliant savings account within days, existing members and joint owners on Alliant savings accounts are not eligible. Monthly fee: Can be waived; see credit union site for details.

The account type you have at the end of those 90 days will determine the bonus you receive. Where to open: Online, by phone or at a branch. Who can qualify: You must not have had a BMO personal checking account within the past 12 months. You cannot receive a checking account bonus more than once.

Earn a competitive APY with one of the best checking accounts available, plus get a cash bonus for opening a new account and meeting a minimum direct deposit requirement. How to get it: Apply for a new Axos Rewards Checking account online at the offer page and use the promo code AXOS Keep the account open for at least days to avoid an early closure fee.

Who can qualify: This offer is valid for one new account per year only. When you'll get it: The bonus will be deposited into the new checking account within 10 business days after the end of the statement cycle.

Bank Smartly® Checking is a streamlined checking account, and this bank bonus is a decent reward for opening a new account and meeting the requirements. Additional bonuses can be earned for opening a savings account and meeting requirements. How to get it: Open a U. Bank Smartly® Checking account and a Standard Savings account at the promo page and complete qualifying activities.

Complete the following within 90 days of account opening: -Enroll in online banking or the U. Who can qualify: U. Get the savings bonus within 30 days after completing all requirements. The Total Checking bank bonus is one of the best available.

You can earn it by meeting a minimum direct deposit requirement within 90 days. How to get it: Open a Chase Total Checking® account online or in person using a coupon emailed to you through the promotional page. Where to open: The account can be opened online or at a Chase branch find a location near you.

Who can qualify: New Chase checking customers. You must not have had a Chase checking account within the last 90 days or had one closed with a negative balance within the last three years. You must complete 10 qualifying transactions within 60 days of opening the account.

You must not have had a Chase checking account within the last 90 days or had one closed with a negative balance in the last three years.

Monthly fee: See bank site for details. This bonus offer is unique as it rewards you for opening and direct depositing into your choice of checking account at one of the largest banks in the U. You can choose to try and earn this bonus with one of three different accounts.

How to get it: Open a Bank of America Advantage Banking account through the Bank of America promotional page. Use the code TWTCIS when enrolling. Your account must be open and in good standing to receive the bonus.

Additional terms and conditions apply. See offer page for more details. Who can qualify: This is an online-only offer for new checking customers only.

This bonus offer is a good option if you want a checking account at one of the largest banks in the U. How to get it: Open a new Wells Fargo Everyday Checking account through the promotional page or in a branch with a bonus offer code emailed to you from that page. Who can qualify: You must not currently have a Wells Fargo consumer checking account or have received a bonus for opening one within the last 12 months or you are a Wells Fargo employee.

When you'll get it: You'll receive your bonus within 30 days of completing the day qualification period. Unlimited fee-free electronic transactions.

Welcome bonus for new customers terms apply. No fees at 16, Chase ATMs and access to around 4, branches. This bonus is a good option if you need to open a business checking account at a major bank and can meet the minimum deposit and balance requirements, plus complete a handful of transactions. Where to open: Online or in person at a Chase branch location near you.

Who can qualify: Anyone who has not received a bonus related to a new Chase business checking account opening in the last two years. Only one bonus is allowed per account. Other restrictions apply. In January, the Federal Reserve announced it would not raise the federal funds rate the rate which commercial banks use to borrow and lend money to one another.

The Fed last increased the rate in July , which was the fourth change that year. The Fed also increased the rate seven times in So you could take advantage of both a bank bonus and higher APYs in a new savings account.

Bank promotions can be worth the effort of opening a new account and adding money if the reward is substantial enough and the requirements aren't too difficult to meet. Before signing up for a new account to earn a bank bonus, understand the details including what fees might be incurred and how long you might have to wait for the bonus to be paid.

Check out more things to look out for when considering a bank sign-up bonus. Check out our favorite rewards checking accounts.

The best bank promotions offer the opportunity to earn a significant cash bonus for signing up for a new account with no fees or fees that are easy to get waived.

You are responsible for covering any tax liability. Find out whether closing a bank account hurts your credit. It can be helpful to have multiple bank accounts — as long as you can meet the requirements and minimums in order to avoid fees. Married or partnered people, for example, might each want to have their own accounts in addition to one or more shared accounts.

Learn the signs that it's time to choose a new bank. Check out NerdWallet's picks for the best savings accounts. We consider bonuses offered by brick-and-mortar and online banks and credit unions in the U.

that NerdWallet has rated. Eligible bonuses are rated for inclusion based primarily on the population eligible and the potential return on money deposited. We also consider factors including bonus requirements, the amount of time the account must remain open and account quality.

Various banks and credit unions offer cash bonuses for signing up for a new account. You can find the best opportunities available by checking out our list of the best bank bonuses and promotions , updated monthly.

Both online and traditional banks offer strong savings and checking account bonus offers. Bank and Wells Fargo. Best Bank Bonuses and Promotions of February Discover the bank accounts that fit your financial goals. Just answer a few questions to compare bank accounts that meet your needs.

Get Started. Show accounts available in. Alabama Alaska Arizona Arkansas California Colorado Connecticut District of Columbia Delaware Florida Georgia Hawaii Idaho Illinois Indiana Iowa Kansas Kentucky Louisiana Maine Maryland Massachusetts Michigan Minnesota Mississippi Missouri Montana Nebraska Nevada New Hampshire New Jersey New Mexico New York North Carolina North Dakota Ohio Oklahoma Oregon Pennsylvania Rhode Island South Carolina South Dakota Tennessee Texas Utah Vermont Virginia Washington West Virginia Wisconsin Wyoming.

Best Bank Bonuses and Promotions. APY Bonus Learn more. Learn more. Read review. Our pick for Checking and Savings. SoFi Checking and Savings. NerdWallet rating NerdWallet's ratings are determined by our editorial team.

Our Take. PNC Virtual Wallet® Checking Pro - Spend. Monthly fee. Why We Like It This bonus offer allows you to earn a cash bonus with your choice of either a new combination checking-and-savings account or a new checking account only. PNC Virtual Wallet - Spend. Our pick for Savings.

Discover® Online Savings. Why We Like It Get a cash bonus for opening one of the best online savings accounts available. Alliant Credit Union Ultimate Opportunity Savings Account. Why We Like It This bonus rewards you for building a savings habit; the savings account offers a strong interest rate and the credit union is easy to join.

Our pick for Checking. BMO Smart Advantage Checking.

13 Best Bank Bonuses and Promotions of February 2024

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