Product sampling and reviews

Which results in in-depth reporting that aids in improved marketing messaging, product development, and discovering new market opportunities. Whether you want to expand into a new market geographically or reach a new demographic of shoppers, we can help get you there.

Thinking about expanding beyond your country? Our community and network offer a lot of opportunities to get shoppers excited, everywhere. Reach multiple locales at once. Want to reach five or six countries in a single campaign? No problemo. Our sampling campaigns can provide one seamless experience.

All thanks to our reach. Sampling is a great way to get fresh reviews and user generated content UGC for your brand. See how the health and wellness company for pets increased private-label product revenue, awareness, conversions, and SEO traffic through product sampling.

increase in clicks from organic search for sampled products. Hannah Kredich Category Specialist at Petco See the case study. David Hall Head of Digital at LG See the case study. The global food company fuels product launch success by getting new Kraft Dressings Vinaigrettes, Twisted Ranch, and Bitten dressings into the hands of hyper-targeted consumers and empowering them to generate high-quality UGC and social advocacy.

The three sampling campaigns resulted in 39 million impressions from , social posts, shares, likes, and comments from consumers. Elizabeth Northrup Associate Brand Manager See the case study.

Maybelline places customers at the core of its marketing strategy and uses product sampling to accelerate review collection of new products and other priority items. Sorah Park CMO See the case study. Get in touch to find out which solutions will make the most impact for your business.

Our helpful sales team can answer your questions and talk about everything from set up to ROI. Receive products from your favorite brands in exchange for honest reviews. Tell us a little about yourself, and our sales team will be in touch shortly. Thank you for your interest in Bazaarvoice.

A member of our team will be in touch shortly to talk about how Bazaarvoice can help you reach your business goals. When you give current customers, influencers, and brand ambassadors something exciting to take home to their friends and family and even their pets!

Offering samples that are only available for a limited time also helps brands build their email list because fans want to be alerted about new deals.

So you can direct them to an email subscription form where they can give their information in exchange for access to news about special offers like free samples. Customers simply select a product like hair dye or blush. This technique is also sometimes more helpful and realistic than physical store samples because the tool takes into account different product combinations and how they affect each other.

For example, if I dyed my hair bright red, would that red lipstick look good? Hmm… maybe a more subtle shade would be better. Brands can use virtual try-ons to fill their social media calendars.

Warby Parker prides itself on its choice selection when it comes to new, stylish, and comfortable eyeglass frames. It provides a quiz to help customers determine exactly what type of frames will best suit them and then a personalized selection based on their responses.

After completing the quiz, customers can choose up to five frames that are delivered right to their homes, where they can test them for five days. After finding that perfect pair, customers can buy what they want and ship the rest back. For something you have to wear all the time like glasses , comfort and style are paramount.

Warby Parker helps customers feel assured that both needs will be met because customers can literally see the results for themselves at home before buying. For brands that want a turnkey sampler program, Bazaarvoice offers a white-labeled sampling program to help retailers get their product samples directly into the hands of their community and start generating UGC.

Kent Yoshimura and Ryan Chen, co-founders of wellness company Neuro, explain in this podcast one of the key ways they achieved their success: making sure Neuro Gum was as perfect as possible before they jumped into product activation. They gave out free samples of the gum to family, friends, and co-workers to test a variety of key details such as:.

After perfecting the product, Yoshimura and Chen surpassed their crowdfunding goal in just three days and ended up selling over 12 million pieces of Neuro Gum.

And those people who sample the product became loyal customers. Sampling is a really big opportunity for us. Neuro ensured it had a good, high-quality product and an active community of fans , thanks to product sampling. After their initial success, they continued sampling with specific cohorts like the CrossFit community.

Using samples and collecting customer responses is the most effective way to get meaningful feedback about your product, so you can improve it and launch with confidence. Kosas offers a cost-effective product sampling method in the form of cashback sampling.

This means customers buy samples in exchange for store credit. This strategy helps drive sales because it functions like a coupon for the customer. With every sample they purchase, they get cashback in the form of a credit bonus for any future purchases. Cashback sampling is best for products that are difficult or expensive to ship, like alcohol or bulky items.

Bazaarvoice offers a solution to help brands with CashBack Sampling , including an app to help with opt-ins and redemptions. Home Depot Canada wanted to increase the volume of UGC, particularly reviews, its brands get on its product pages. So it partnered with bazaarvoice to create the Home Depot Seeds Sampling program.

We see our site as a research tool, so even if people come into the store, they still use their phones to see ratings and reviews and make a final decision. WiZ, a brand featured on HomeDepot. It worked, too. Not bad at all. And you could be next. Bazaarvoice makes it even easier by helping you get products into the hands of hyper-targeted customers through the mail or in-store.

Then you can benefit from the increased reviews and UGC, which you can use to further develop the product, market it on social media, and boost sales.

You can learn more about Bazaarvoice Sampling here. Or get in touch below to see how Bazaarvoice can help you get started. Receive products from your favorite brands in exchange for honest reviews. Tell us a little about yourself, and our sales team will be in touch shortly.

Thank you for your interest in Bazaarvoice. A member of our team will be in touch shortly to talk about how Bazaarvoice can help you reach your business goals. Thank you so much for subscribing to our content! We'll keep you informed of all the latest and greatest content that we publish.

The Bazaar Voice. Search the blog. Popular tags. Product sampling marketing: When, why, and how to do it Actionable insights , Collect content , Long reads , Optimize strategy. Laura Staples-Otis Director of Product Marketing for Content Acquisition.

July 20, Ready to talk to us? Get started. Chapters: What is product sampling? For example: the ratings and reviews content generated from your campaigns is exclusively yours — unlike other product sampling vendors. Analyze Performance. Accurately size ROI with post-campaign reporting.

QUANTIFY VALUE OF EACH AND EVERY CAMPAIGN. All the information you need to understand the performance of the campaign i. reviews generated, overall average rating, average review length, visual media generated, key themes identified etc.

MAKE YOURSELF A HERO. Identify key product themes evident in the review content captured — key intelligence for understanding product performance and experience, how best to position, message and market the product and more. Why PowerReviews?

Generate fresh ratings and reviews content fast with end-to-end product sampling that delivers industry-best 86% average review submission rates Sampling is a great way to get fresh reviews and user generated content (UGC) for your brand. But we know that some products — like perishables, alcohol, and Product sampling is a marketing tactic that allows consumers to sample your product before they buy. It's an effective motivational marketing

Product sampling and reviews - Product sampling is a common tactic brands and retailers rely on to generate quality review content quickly Generate fresh ratings and reviews content fast with end-to-end product sampling that delivers industry-best 86% average review submission rates Sampling is a great way to get fresh reviews and user generated content (UGC) for your brand. But we know that some products — like perishables, alcohol, and Product sampling is a marketing tactic that allows consumers to sample your product before they buy. It's an effective motivational marketing

Our sampling team provides all the strategic guidance you need to reach your goals, ensuring you engage the right influencers, at the right time, with the right message.

SUPPORT FROM SEASONED EXPERTS. Our team has run thousands of product sampling campaigns. From the outset, you will be assigned an experienced project manager to guide you through the entire process. Our primary focus is optimizing the results of your campaign and delivering maximum benefits to your business.

For example: the ratings and reviews content generated from your campaigns is exclusively yours — unlike other product sampling vendors.

Analyze Performance. Accurately size ROI with post-campaign reporting. QUANTIFY VALUE OF EACH AND EVERY CAMPAIGN. Not only are they using online tactics for product sampling opportunities, they are asking for reviews as well.

Using almost the same tactic, asking your customers for an online review is very essential for your brand. Reviews are important to the customer because it gives them insight about you and your product, based on what others are saying.

As a CPG brand, you want to generate as many customer reviews as possible, because it's free word of mouth marketing for your products and it helps generate more buzz around them, which results in higher sales. Positive reviews create buying motives for the consumer, making them have the urge or desire to make a purchase.

Customer review images are more convincing to other customers, because they can see the product. This creates great consumer behavior motivation that will be psychologically satisfying to their want or need when it comes to their buying decision. This is what you want for your brand.

CPG brands can try giving out free product samples and potentially turn your customers into unofficial brand ambassadors that will help spread the good word about your brand. And the best part about it is free word of mouth advertising from customer advocates.

Here are some ways to receive reviews through free product samples. One way to get product reviews is by simply asking your current consumers.

Reach out to them via email, and ask how their experience has been with your product and your brand, or, you can use a solution like Sampoll to implement a product sampling program to get new consumers to try your product, and then write a review. Using hashtags, your consumers can do a customer review Instagram post to share their honest opinions about your product.

In summary, product sampling should be an essential part of your marketing strategy. By giving away free samples, you'll gain new customers, increase buzz, get more reviews, build loyalty, and boost your bottom line. It's a win all around! Offering free product samples is an effective way to generate more user reviews for your business.

Here are some tips to make the most of product sampling:. Select products that are popular, innovative or that you want to promote.

Offering samples of your newest or top-selling products will generate the most interest and reviews. Think about sending a mix of products to give the recipient a good sense of what you offer.

Don't be stingy with the samples. Send enough of each product for the recipient to get a good sense of it. This could be a single-serve packet, a trial size bottle or a few pieces of a product.

The more they can experience, the more they'll have to review. Include a handwritten thank you note to make a good impression. You might say something like: "We hope you enjoy these samples from our product line. We'd appreciate your feedback and reviews to help other customers. Don't just send samples and hope for reviews.

Follow up within a week or so to ask what they thought and if they have any feedback or reviews to share. You might send an email, postcard or make a quick phone call. The direct outreach will increase the chances of getting reviews. Offer an additional incentive like a coupon code as motivation.

Using product sampling in a strategic, generous way and following up for reviews is an easy way to start generating more user reviews and building social proof for your business.

Keep sampling, keep asking and those reviews will start coming in! When running a product sampling campaign, following some best practices will help generate the most useful reviews from participants.

Select products that will appeal to your target audience and fit with your brand. Think about items that showcase what makes your company unique. Keep in mind any restrictions on samples, like with cosmetics or food. Only include full-size or close to full-size products to give users a realistic experience.

Determine how you want participants to review the products. Do you prefer video, written, or both? Provide clear instructions for leaving reviews on sites like YouTube, your website, Amazon, etc.

You might offer incentives for the most helpful reviews. Promote your sampling campaign through social media, email newsletters, and your website. Share details on the products included and how people can sign up to participate. Create buzz by posting updates and behind-the-scenes sneak peeks as you prepare to ship the boxes.

A handwritten thank you note or custom box label adds a special touch. You might group products by interests or personal attributes for a tailored experience. Keep the presentation attractive by adding crinkle-cut shredded paper, stickers, or tissue paper in your brand colors.

Once boxes have shipped, check in on social media and via email to see reactions and remind participants to leave their reviews. Respond to any questions or comments. After the campaign, reach out again thanking everyone for their feedback and sharing how it will help improve your products or services.

Offer a coupon or discount on future purchases as an additional show of gratitude. Carefully selecting participants and keeping the experience positive will lead to authentic reviews that help future buyers in their purchasing decisions.

Successful product sampling campaigns provide users with free or discounted products in exchange for honest reviews. This tactic helps companies gain valuable feedback and word-of-mouth marketing.

Product sampling and reviews - Product sampling is a common tactic brands and retailers rely on to generate quality review content quickly Generate fresh ratings and reviews content fast with end-to-end product sampling that delivers industry-best 86% average review submission rates Sampling is a great way to get fresh reviews and user generated content (UGC) for your brand. But we know that some products — like perishables, alcohol, and Product sampling is a marketing tactic that allows consumers to sample your product before they buy. It's an effective motivational marketing

Not only do you have to pay for distribution access, but also you must pay for the cost of goods. While product sampling marketing is incredibly effective, it is also one of the more expensive forms of marketing.

It must be done strategically to drive a positive return on investment. Here are three mistakes to avoid in your product sampling marketing. Remember the foot-in-the-door phenomenon; if consumers agree to try your product, they are more likely to agree to another ask.

Not having a call-to-action as a next step after trying your product is a huge missed opportunity. They might not even try it until they go on vacation. Marketers are creative by nature, and sometimes we can get carried away by the creative when we really just need to let the product do the talking.

Any creative approach should let the product talk. In fact, a three-second rule should apply, after which time even a dis-engaged audience should know the product name, when they should be using it and why.

MAC Cosmetics launched a sampling program with augmented reality, where consumers participate in a product-matching virtual try-on experience. After the automatic shade match, the customers claim their sample.

The experience combines A. try-on and personalized A. shade matching with the convenience of physical product sampling.

It aims to bridge the gap between online and offline, allowing more confident sampling and purchase decisions. Immune support supplement brand, Sambucol, aimed to boost knowledge of Elderberry while turning customers into brand advocates.

The brand built the SambuCrew , an online brand community that served as a vibrant home for customers. Special K partnered with Missguided and ASOS, online fashion retailers, sending samples of portion-size boxes of its brand new cereal, Nourish, with customer orders.

Customers were pleasantly surprised to receive an unexpected treat in their expected delivery, and that delight ultimately reached over , people through social responses and tweets about the campaign. For Heineken USA, sampling is among its most valuable tools to connect with consumers in a crowded alcohol space.

For their non-alcoholic product, Heineken 0. To drive trial, the brand partnered with meal kit service, HelloFresh. It allowed shoppers to get a sample added to their order with the hope of enhancing the idea of preparing a fresh dinner with a low-calorie non-alcoholic beer.

Sampling has expanded beyond traditional location-based instances in the past ten years and has become an integral pillar in e-commerce customer experience CX and social engagement. We help brands design successful sampling strategies using online brand communities powered by our technology.

We believe that new-age Sampling must be interwoven with an inviting consumer experience that is personalized, purpose-driven, and emotionally engaging, ultimately delivering a consumer relationship. Using our online brand community platform , marketers can utilize this age-old tactic to yield strong relationships, authentic advocacy, and valuable insights that will grab the attention of top company executives.

Our platform is all about providing brands with the tools they need to run effective product sampling campaigns. Reach out to us with your questions—we would love to help. Sampling Product Sampling Marketing — The Complete Guide By Jordan Ben July 26, 11 Mins Read. What is Product Sampling Marketing?

Why is product sampling necessary in marketing? Generates interest and awareness Drives purchase and new customer acquisition Fuels word-of-mouth, reviews, and brand advocacy Gathers feedback and consumer insights Generate new customer interest and awareness Nielsen innovation data shows that in , a new product was launched to the U.

Drives word-of-mouth, reviews, and brand advocacy Consumers today rely on social proof more than ever to discover new brands.

Gather feedback and consumer insights Product sampling marketing is a natural opportunity to collect user opinions, and consumers appreciate it when brands consider their sentiments. By asking the right questions, a review can give a much more detailed picture of who your ideal customer is.

Depending on what you want to know more about you can ask people about their favourite brands, where they like to shop, why they use certain products, how they use them etc.

All of the above can start to form a more intricate picture of who your customers are. This information can help you to fine tune the audiences you show ads to.

Additionally, you can ensure that they target consumers who are more likely to respond positively to your products.

You likely already have a good idea of what your product does well and not so well. But do you really understand what makes your product the best? Product reviews are a great insight into this. By asking consumers what it is they like most about a product you can become clearer on where your messaging should be focussed.

Combine this with the idea above about refining your audience and maybe you find out that different audience segments are attracted to different aspects of your product. You can now adapt your messaging depending on the audience that you are talking to.

For new product developments, you may already have a bunch of the insights mentioned above from the product development process. Either influenced by societal changes or by competitor pressure, the way in which consumers react to a product is always subject to change.

Product reviews are a great way to stay one step ahead of these changes. Looking at how responses change from campaign to campaign can show you how your audience is evolving. Even if the campaigns are using different products, so long as they target the same audience you can use this information to develop an ever changing picture of your ideal customer.

What you want to find out using product reviews will vary from product to product. As an alternative, they collaborated with a digital product sampling platform and developed a digital sampling campaign to encourage first purchases, track repeat purchases, create user-generated content, and even spread word of mouth.

In less than two months, the campaign resulted in an 82 percent positive shopper sentiment, with first-time buyers accounting for 89 percent of purchases. Additionally, each consumer rating of 7 or higher was used to create and publish high-quality content on Product 1 and Aisle 9 , averaging 7.

Product sampling could be different for each project, but there are six basic steps to take if you want to run your campaign successfully. Ask yourself what you hope to achieve through the campaign. Is it brand or product promotion, more sales, or consumer feedback?

The answers can help you design the best strategy to get you there. Ask yourself who your ideal customers are. Create a customer persona that includes various attributes such as their challenges, preferences, and demographic information.

You can also think of it this way: who will be the most willing to buy your product? This will encourage reviews and give customers a chance to learn more about your product.

Additionally, choose the ideal time to launch your product. For instance, consider releasing your line of school supplies a few weeks before the start of the next semester. You can contact your audience via email for surveys and feedback after they've received the samples.

There are programs and businesses that can take care of the entire product sampling procedure for you and even handle the challenge of post-purchase updates.

Encourage participants who had a positive experience with your product to write reviews and share their experiences on social media. This makes other potential buyers more confident to try out your product through positive word-of-mouth and social proof.

There is no end to the process of product sampling. This process can always be modified and repeated to collect feedback or create relationships with customers.

The digital age of technology has made it convenient for both businesses and consumers to connect with each other. Digital product sampling is the natural evolution of the traditional product sampling method in the modern world.

This method allows your brand to narrow down your target consumers and reach them in an optimized manner by using analytics and more. It has been gaining popularity consistently, especially since the onset of Covid pandemic , when many brands were forced to discontinue their traditional in-store sampling campaigns.

Book Prodduct personalized demo See Product sampling and reviews Emplifi can help you drive more results samoling your social and digital channels. Bazaarvoice Sampling Wallet-friendly Moscow mule offers make this even Free sample offers and promotions by enabling you to anc, conceptualize, and receive actionable feedback from all of qnd product samlling campaigns. You should launch a product sampling campaign when you need to boost word of mouth or get feedback on a new product. Glade took the packing pillows used to protect products during home deliveries and filled them with their air freshener. Use it as an opportunity to improve and strengthen your offering. Reviews are important to the customer because it gives them insight about you and your product, based on what others are saying. Instead, check your progress throughout the campaign. Making the most of product reviews during sampling campaigns

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